Be Careful of “Natural” Advertisements

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Just because companies advertise their products as NATURAL, does not mean that they are natural. Yes, maybe they stuck in a few drops 100% pure Lavender Essential Oil, but that does not make their product natural or safe to use.

This morning, I received an email from Sephora. The title was “We Love Naturals” and the first line in the email said, “Kelsey, celebrate Earth Day with natural beauty finds.” They were promoting their line “Origins” which uses “potent plant ingredients and 100% natural essential oils.” I opened the email and this was the advertisement…

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So what did I do? I went to the EWG’s Skin Deep Cosmetics Database and typed in Sephora’s line called “Origins.”

Well the first product I found, the “Origins Smarty Plants CC Skin Complexion Corrector, SPF 20” had a grand total of 7 out of 10 in OVERALL HAZARD. On this awesome website, it lists all of the ingredients in the product of your choice and the temporary and long-term effects of each ingredient. Although Sephora added some 100% natural essential oils, it does NOT mean that this product is natural, chemical-free, or safe to use. Take a look at the chemicals it contains.

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Educate yourself about the beauty products you are using. “Going natural” is a “trendy” thing these days and the beauty industry will use it to market their products. However, they know what their make-up is composed of and they know it’s not natural. They just want your money.

So please, KNOW what is inside the products you’re using. KNOW what you’re buying. It doesn’t take long to log onto the Environmental Working Group’s website and type in the products you use.

Awareness and education are two key components to living a healthy life-style.

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